The Brilliantly Animated new Netflix Logo Design
by Logo Cross
Netflix is the sensation that has taken over the world by a storm. In the fast paced life where every individual is super busy, this medium has provided the individuals with the power to schedule their leisure moments according to their suitability. Netflix has helped individuals in their fast paced life to maintain and schedule their TV, movies, soaps, and other programs according to their timely suitability. Apart from a few socialist countries, this medium has ingrained its new age approach in every country.
At the advent of Netflix, it boasted a simple logo with black colored typography over the purple background, since then, the logo design of this company has evolved a lot. Constantly changing and making it more visible and vibrant is one of the key factor in Netflix’s success. Recently the company has launched its brand new logo design, which has flabbergasted everyone around the world. The new Netflix logo design has some kind of mysterious imaginative significance behind it which has everybody around the wondering what it actually is. The company has set forth in its new approach that this logo will come on screen at first before each and every Netflix original film or program. This new Netflix logo design still boasts the actual and the authentic “N” from the company’s name which has become its identity throughout the time.
The animated logo that Netflix has recently come up with is nothing short of sheet artistic and graphical brilliance combined with jaw-dropping animation to go with it. What the company has done with the new logo upgrade, which it has replaced the dark outlining that it had around the typography and this time they have chosen to use subtle red thematically text. That plot has been improved considerably more with their most up to date lace “N logo” set against either a white or dark foundation. According to the company, they have said that no changes have been to the logo but they have evolved the new animated logo up a notch, which is especially for the original Netflix programs and movies.
The company strategically unveiled the new animated logo that they wanted to portray with their original movies and programs on the social media medium Twitter. The thought process that was involved behind this strategic move of launch the new animated logo on Twitter is that they could get better engagement, better impressions, and better reach because of their vast fan following on the social media giant’s account. Moreover the company had the approach in line with the Twitter’s special feature of Re-Tweet which no other medium has been able to imitate. By launching their new animated logo design on Twitter, Netflix secured the most re-tweets in the history of its twitter page than ever. The engagement that they received was more towards the followers and users having a favorable opinion towards the logo design and with a very small percentage of people disliking it. Even the ones who didn’t approve the logo contributed to the advertisement and promotion of the Netflix new logo design by re-tweeting it which made it more viral over the internet.
It started with beginning with the conventional unfurling of their famous “N” logo sign after which the said animated logo at that point disintegrates into a progression of colorful vivid lines as the camera draws in nearer. Brushing through a snappy glimmer of neon lines, which sparkle like the twilight capturing all the attention of on lookers and afterwards the lines at last vanish into a dark foundation backdrop. This upgraded Netflix logo has come after their last company logo change in the 2014.
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